![]() It also sees the Compton MC race cars, play basketball, rap on a factory conveyor belt, and be put on display in a museum as well as pursued by a S.W.A.T. The music video made pays homage to classic hip-hop gangster tropes with specific references to gang violence and drug deals in popular culture rather than just generic call-outs to money, fame, and women. The success of “The Box” has become a compelling story in that its popularity has been completely fan-driven, going viral on platforms like TikTok. 1 on Billboard, and later on Roddy Ricch won his first Grammy for his collaboration, “Racks in the Middle,” with his late mentor and friend, Nipsey Hussle. ![]() It was released at the end of 2019 on Roddy’s debut album, Please Excuse Me For Being Antisocial, which reached No. 1 on the Billboard Hot 100 for twelve weeks so far. Roddy Ricch’s “The Box” is 2020’s biggest hit, and it has gone viral having peaked at No.
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